Safa, a Bangladeshi entrepreneur and current Ph.D. student at Shanghai Jiao Tong University, introduced local jute handicrafts to China via the CIIE platform. Although she had a modest booth, this endeavor provided an entrance to the vast Chinese market for one of the world's least developed countries.
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In Bangladesh, jute is hailed as the "Golden Fiber." The jute handicrafts showcase the business opportunities that the CIIE presents. Through this significant platform, they've become a medium for the world to discover Bangladesh, paving the way for new prospects for local industries.
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The CIIE isn't just a trade fair; it's a beacon of hope. From Fortune 500 giants to small businesses in underdeveloped countries, the CIIE continually meets the aspirations of Chinese consumers for a better life and benefits individuals worldwide.
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