Safa, a Bangladeshi entrepreneur and current Ph.D. student at Shanghai Jiao Tong University, introduced local jute handicrafts to China via the CIIE platform. Although she had a modest booth, this endeavor provided an entrance to the vast Chinese market for one of the world's least developed countries.

In Bangladesh, jute is hailed as the "Golden Fiber." The jute handicrafts showcase the business opportunities that the CIIE presents. Through this significant platform, they've become a medium for the world to discover Bangladesh, paving the way for new prospects for local industries.

  The CIIE isn't just a trade fair; it's a beacon of hope. From Fortune 500 giants to small businesses in underdeveloped countries, the CIIE continually meets the aspirations of Chinese consumers for a better life and benefits individuals worldwide.